UI

UI design concept for improving Instagram, featuring the Instagram logo with new feature icons based on user feedback. Project explores user interface enhancements and branding strategy by a front-end designer focused on marketing and UX innovation.
UI design project created in Figma to build a marketing-focused CRM with automation features. Visual breakdown of front-end development, design thinking, and branding integration for streamlining AI-powered marketing workflows.
Experimental UI design prototype built in Figma with advanced animation and motion features. Focused on front-end development, branding design, and portfolio creation under budget constraints for marketing and food & beverage industry clients.

Branding

Branding Project: Area 59 – Personalized brand identity design focused on client individuality, authenticity, and emotional connection. Custom branding strategy for small business, personal branding, and unique visual storytelling.
Branding Project: Developing Grip N Drip – Brand development and growth for an existing business, enhancing brand recognition, marketing readiness, and visual identity. Strategic branding for business growth and market expansion.
Branding Project: Squeezy Dawgs – Complete brand creation for a regional audience, building a memorable brand world with storytelling, local engagement, and scalable brand lore. Regional branding, storytelling, and community-focused design.

Marketing

Marketing Project: Vocho's Tacos – Interactive marketing campaign focused on humanizing a food brand, making the concept relatable and engaging for customers. Creative marketing strategy, brand storytelling, and customer engagement for restaurant marketing.
Marketing Project: The Creation of Earl – Character creation and brand development, building a relatable persona to connect with audiences. Brand character design, audience engagement, and creative marketing for brand loyalty.
Marketing Project: Presenting My Art – Innovative marketing approaches to make art accessible and relatable, providing tangible ways for people to support independent artists. Art marketing, accessibility, and creative support strategies for artists.